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The Thailand Convention and Exhibition Bureau (TCEB) is launching its ‘Meet Sustainable’ financial subsidy, a first for Thailand’s MICE industry, to position the country as the sustainable practices leader in the region and beyond.
A maximum of THB 200,000 (USD 6525.30) in cash support will be offered to meeting and incentive groups of minimum 50 international delegates, staying at least three nights in the country, and meeting at least two elements of TCEB’s criteria for sustainable event practices.
Nichapa Yoswee, senior vice president of business at TCEB said: “By demonstrating its continued strong commitment to sustainability, Thailand is fostering synergies within its key support sectors while leveraging TCEB’s leadership and network of expertise via its ‘Thailand Redefine your Business Events’ strategy. Our role as a thought leader in promoting sustainability is now transformed into becoming a partner in implementing sustainable business events, all under the new branding to make business events in Thailand a redefined experience.”
The launch of the ‘Meet Sustainable’ campaign is built upon the solid foundation of TCEB in introducing and promoting sustainable practices to Thai MICE suppliers for over 10 years. Key programmes and initiatives TCEB have undertaken to promote sustainability include implementing seven sustainability-related ISO initiatives achieved by 33 Thai MICE venue operators.
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