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Skift Take
Hotel companies venturing into broader hospitality concepts isn’t a new trend, but the rapid growth seen over the last decade is a warning sign to not go overboard. Exclusivity is what makes some of these brands appealing in the first place.
Major hotel brands are increasingly behind offerings that go beyond the business of selling guestrooms. But it’s a lesson in self-control for companies looking to beef up their most luxurious brands.
Companies like Mandarin Oriental and Four Seasons boosted their hotel-bran
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