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Skift Take
What’s in a brand? When it comes to those like Hotels.com, probably hundreds of millions or billions of dollars. The inconvenient truth is that vacation-rental-selling Hotels.com isn’t likely to rebrand anytime soon.
Online Travel This Week
Rebranding got a lot of attention in the past few days with Facebook’s name-change to Meta, but what about Hotels.com’s outdated brand?
The idea for this column arrived Wednesday afternoon when the subject line of a Hotels.com email popped in: “We o
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