Resorts Target Digital Nomads to Fill Low-Season Gaps

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Skift Take

Rich pickings from a growing pool of remote workers, but the marketing and storytelling will need to fit the product for it to really take off.

A new operating model is emerging that could give resort operators a chance to recoup losses after their lost summers. They’re being encouraged to tap into the digital nomad market by partnering with established communities, as well as mid-term rental platforms.
Now Austria-bas

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