Tyson Fury channels his inner Daniel Craig as he emerges from the sea at a FREEZING Morecambe Bay

Tyson Fury isn’t afraid to think outside the box and he did that on Friday as he gears up towards a potential £200m heavyweight unification showdown with British rival Anthony Joshua.

Despite the freezing temperatures in the UK at present, Fury braved the elements as he had a recovery swim in Morecambe South Beach.

Wearing nothing but red shorts, Fury can be seen running along the beach – which had temperatures of three degrees Celsius – and into the icy waters before having a brief swim to aid his recovery.

Tyson Fury (left) channelled his inner Daniel Craig as he emerged from Morecambe Bay

‘Right, I’m about to get into this cold sea in February. This is how we do it. Recovery in aid, let’s go!’ the ‘Gypsy King’ says to the camera in his latest Instagram post.

As Fury takes the plunge he can be heard shouting out loud as his body tries to adjust to the freezing water.

After swimming back to shore he is then greeted with a high-five.

The emergence from the sea may draw comparisons to fictional character James Bond in the 2006 film Casino Royale when actor Daniel Craig walked out of the water.

And Fury will be hoping the chips will fall his way when the expected bout with Joshua gets announced.