[ad_1]
ADARA, the world’s travel data co-op and leading provider of traveller intelligence, released important thought leadership about the increasingly critical role of consumer identities for travel brands. Entitled ‘Identity Data: The Smarter Path to Customer Insights’, the report provides recommendations to help marketers understand, plan and implement an effective identity strategy. “As third-party data use […]
The post ADARA launches customer identity guide for travel marketers adjusting to end of cookies era appeared first on Travel Daily.
[ad_2]
Source link