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In our upcoming webinar on April 7th, we take a closer look at how travel marketers can improve their marketing communications by personalizing interactions based on more than just demographics. Constantly evolving marketing technology makes this possible – but provided you have the right data and analytics strategy. Learn more from our experts.
Today’s travelers are unpredictable. Past behavior and booking trends do not always provide reliable predictions around where a traveler will visit next or what kind of trip they will book.
In this upcoming webinar, SkiftX editor Jeremy Kressmann will be joined by Brad Herndon, digital data and analytics practice lead at Accenture Interactive, to explore:
- How travel brands can adapt to understand their customers beyond demographics — and be agile as their motivations, behaviors and interests change — in order to deliver more effective marketing messages
- How travel brands in today’s privacy-focused world can use relevant data from disparate sources to create a holistic image of their customers
- Additional challenges and opportunities this new data-driven age of digital marketing presents for the travel industry
This content was created collaboratively by Accenture Interactive and Skift’s branded content studio SkiftX.
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