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Skift Global Forum is not just about listening and learning from thought leaders in the travel industry. It’s also an immersive experience that you will never forget.
For both days of the Forum, we have created experiences for attendees to interact and engage with fellow travel executives through interactive workshops hosted by Pinterest, Expedia, Salesforce, Accor, and Puerto Rico Tourism.
Take a detailed look below at the breakfast and lunch workshops you can participate in while at Skift Global Forum.
Not Registered Yet? Don’t Miss Out
Interactive Workshops, Day 1:
Breakfast Session, September 18 at 7:30 am
Session: How Innovative Brands Can Deliver Superior Customer Service and Authentic Traveler Experiences with Salesforce.
Learn how two innovative travel brands have partnered with Salesforce to bring the humanity back to travel by bringing customer insights to the forefront of every interaction to ensure a seamless, authentic experience.
Speaker: Taimur Khan, Vice President, GM Travel, Transportation, Hospitality Solutions Team, Salesforce
Lunch Session, September 18 at 1 pm
Session: Identity Marketing: How Expedia Wins Bookings with The Power of Consumer Tribes
Learn how to can use word-of-mouth marketing to appeal to your core segment’s social identity, especially when they belong to tight knit groups like the military, teachers, or first responders.
Speakers: Dylan St. Clair, Director of Online Marketing, Expedia and Sai Koppala, CMO and Head of Product, SheerID
Lunch Session, September 18 at 1 pm
Session: Inspiration to Action: How Travel Brands Can Win on Pinterest
Join Pinterest and two special guests – top travel creators, The Planet D – as they dive into brand new research surrounding key travel personas marketers should consider when developing new campaigns. Brands will gain first-hand learnings and actionable tips on how to create content that will motivate people to get out and explore the world.
Speakers: Vikram Bhaskaran, Global Head of Vertical Strategy and Marketing, Pinterest and Megan Danielson, Industry Lead for Travel & Tech, Pinterest
Interactive Workshops, Day 2:
Breakfast Session, September 19 at 7:30 am
Session: Rising Above: Discussing the Future of Tourism in Puerto Rico
In this discussion, we’ll address some of the strategies Puerto Rico has employed from a destination management perspective to move forward in spite of economic, environmental and political hardships. In the aftermath of these incidents, we’ll discuss how Puerto Rico created competitive advantages such as increased consumer awareness, access to funding for infrastructure development, a reformed destination marketing & management model, and unmatched incentives for private sector development.
Speaker: Carla Campos Vidal, Executive Director, The Puerto Rico Tourism Company
Breakfast Session, September 19 at 7:30 am
Session: Transforming The Hospitality Playing Field
Hospitality—can it be reimagined? Join this session presented by Frederic Fontaine, SVP of Accor’s Global Innovation Lab to learn how the group is rethinking old business models and developing new concepts in design, loyalty, co-working, and mobility to create the future of hospitality.
Participants will get a behind-the-scenes look at how the Innovation Lab uses design thinking and brainstorming exercises in practice to develop new concepts and models in an agile, collaborative environment and walk away with actionable strategies to apply to their own business.
Speaker: Frederic Fontaine, SVP Global Innovation Lab, Accor
We are able to put on an excellent Skift Global Forum thanks to our sponsors including Accor, Accenture, Salesforce, Brand USA, Sojern, Visit Costa Rica, American Express Travel, and AIG Travel.
Interested in becoming a sponsor? Find out how.
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